
15 Principles to Master the Art of Living
The Book You Never Knew You Needed
Take control and build the life you want. Fifteen principles that turn great advice into a life you actually live.
C DUGGAN
Take control and build the life you want
What this book is
C Duggan invites you on a life-changing journey. The Book You Never Knew You Needed holds the key to unlocking your potential and transforming your life in ways you never thought possible. This isn’t just another book — it’s the solution to an extraordinary existence, if you allow it.
Each principle is a stepping stone to a brighter future, uncovering methods to purpose, passion, and mastery. You’ll learn to dive into imagination, engineer your mind, find balance, and become a changemaker who makes a meaningful impact on the world around you. This is your opportunity to define your future and embrace everything that makes life truly worth living.
The roadmap
The 15 Principles to Master the Art of Living
Each one holds a key to unlocking a new dimension of your existence. Read them in order, or open the one you need today.
- The power to shape your future is in your hands. Take control and build the life you want.
- Find your obsession and hold it tight.
- Pick one talent first and be the best in your field.
- Design your life. Make a plan.
- Learn to work harder, smarter, and deeper than anyone else.
- Learning is the rocket fuel that propels and transforms your life.
- The Law of Growth requires patience and perseverance.
- When you imagine more, you achieve more.
- Engineer your mind for success.
- Expect opposition to your ambitions. Go perform anyway.
- Nothing great can be achieved alone. Build meaningful relationships.
- Life will test you — never give up. (Featured below)
- Balance doesn’t mean equal splits. It’s about optimizing your unique mix.
- Don’t stop after reaching the top. Continue to create great experiences.
- Be a link in the chain of changemakers. Leave your legacy.
Principle 12 — a free look inside
Life Will Test You. Never Give Up.
Life tests our mettle to the very core, and sometimes leaves us feeling like the universe has conspired against our existence. Despite the chaos, there are stories of triumph and resilience that remind us of the remarkable strength of the human soul.
A real story — Annie, Cork
After a painful separation left her raising two young children alone, Annie discovered a hidden passion for baking. She went door to door across Cork selling apple cakes. Demand soared — until the health department shut down her unlicensed kitchen. She refused to quit. She partnered with her friend Alan, they built the business back up, opened new locations, and married. Then Alan was diagnosed with stage-four cancer, and COVID hit the business at the same time. Alan passed six months later. Annie carried on alone — for her children, and for the memory of what Alan meant to her. Today her apple cakes are one of the fastest-growing small brands around.
The closing story
Peggy had a good life once — an orthopedic nurse, with friends and a future. Then the rules of her time made her give up her work when she married. In her forties her marriage ended, leaving her to raise eleven children alone. She rolled up her sleeves and went back to work. She faced health scares, financial crashes, burnout — and over the years, the loss of three of her sons. She channelled her grief into caring for others, and became a pillar of her community.
“Ride out the storms, for the clouds will eventually clear, revealing the sun once more.”
She’s not a story I found in a book. Peggy is my mother.

Available now
Start the journey
Fifteen principles, one book. Everything you need to take control and build the life you want.
